Case Study
Seas & Keys
Brand identity and website for a luxury vehicle rental brand in Newport Beach, California.
Brand identity and website for a luxury vehicle rental brand in Newport Beach, California.
Seas & Keys came to us renting out a curated fleet of premium vehicles along the Southern California coast, but looking like any other rental counter. We built a brand that trades the transactional feel of "rental" for the lifestyle feel of "coastal adventure" — starting with a signature logo, then carrying it through a full identity system and a website built to convert lookers into bookings.
The sun arcing over the wordmark places the brand firmly in Southern California.
A hidden vehicle silhouette in the underline nods to the curated fleet, without illustrating a literal car.
Signature-style script type reads as lifestyle and hospitality first, transportation second.
The underline itself doubles as the horizon — the open road along the coast.
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